Posts Tagged ‘Sir Peter O’Sullevan’

The Call of the Turf

Tuesday, July 1st, 2008

ID Interactive, the company that developed and markets UrTone, the multi award winning custom ring-tone technology, has partnered with Weatherbys and Sir Peter O’Sullevan to bring you racing’s most famous commentaries to your mobile.

Sir Peter O’Sullevan has been working with Weatherbys and ID Interactive to relive the most famous races as mobile phone ringtone commentaries for racing fans. The ringtones have been created using ID Interactive’s revolutionary new UrTone technology which allows users to make a ring tone from any part of a recording. Available from the Weatherbys website, the proceeds of the sales will be split between the Sir Peter O’Sullevan Charitable Trust and the Weatherbys Charitable Foundation. (more…)

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