Posts Tagged ‘ringtone’

Lady Gaga – UrTone Widget

Wednesday, October 21st, 2009

Brief

ID Interactive were asked by Universal Music to produce a URTONE® player for Lady Gaga that included her latest album and back catalogue.

Our Response

URTONE® is an application developed by ID Interactive which allows users to create ringtones from any part of any song and is licensed to Universal Music and Warner Bros. After adding the complete track lists of the albums to the URTONE® player, we then added the player to the Official Lady Gaga website where fans can now create and download their own unique ringtone to their mobile phone. Fans can also share the URTONE® widget virally with their friends through social networking.

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UMG partners with ID Interactive to provide customizable ringtone stores

Friday, January 9th, 2009

Universal Music Group (UMG), the world’s leading music company, has entered into an agreement with ID Interactive Inc. to provide a custom-ringtone solution for its music labels.

The UrTone (TM) player, developed by ID Interactive Inc., allows consumers to select any part from any track offered by their favorite artist, and customize a ringtone to be delivered instantly to their mobile handset. Users can alter start and end points of the ringtone, as well as the actual duration of the tone to within 1/10 of a second. These online stores will be compatible with every major U.S. phone carrier.

“Universal is dedicated to offering music fans the very best in phone personalization and our new agreement with ID Interactive is a great way to start the new year,” stated Rio Caraeff, Executive Vice President of eLabs, UMG’s market-leading division responsible for digital business strategy, business development and new technology opportunities. “Their UrTone (TM) player is an elegant and excellent platform to showcase the high quality and depth of UMG’s extensive catalog.”

“We are thrilled to have been given this opportunity to partner with the world’s leading music company. The UrTone (TM) player is ideal to power UMG content, as these stores will provide consumers unlimited options with unprecedented access to creating ringtones from an amazing and unparalleled roster of artists across all the UMG labels,” added Bobby Israeli, Senior VP of Sales & Marketing at ID Interactive.

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ID Interactive Announces New Customizable Ringtone Solutions Using mBlox

Sunday, May 20th, 2007

ID Interactive is giving music fans the ability to legally customize any song from any participating artist into a ringtone, using the new patent-pending UrTone© media delivery platform. This unique content will be delivered to mobile phones via the world’s largest mobile transaction network operated by mBlox.

UrTone is supported by recording companies Warner Music Group and Universal Music Group for being the first commercial offer that provides accurate tracking and billing ensuring the compensation for digital rights with personalized ringtones.

Linkin Park, one of this century’s bestselling bands with over 30 million albums sold worldwide, is unveiling the UrTone platform on the anticipated release of the “Minutes to Midnight” album due out May 15 from Warner Brothers. The UrTone application will be embedded in the upcoming album, and also available through the band’s official Web site and MySpace page. The UrTone platform provides an unprecedented user experience, with unrestricted access to create ringtones from any part of any track, from any participating artist.

Previously, the legal purchase of ringtones was limited to pre-cut samples from a select few songs. Through their mobile transaction network, mBlox is enabling secure delivery of content and accurate billing through mobile carriers, providing record labels with a way to track and monetize sales. The Yankee Group has recently estimated the global ringtone market to be more than $17 billion USD/€23 billion in 2007.

“ID Interactive’s UrTone platform provides a ringtone solution that fans, artists and record labels can all support,” said Jeff Clark, chief executive officer of mBlox.

“UrTone has cracked the digital rights management (DRM) challenge and mBlox is proud to deliver the next generation of media to mobile phones throughout the U.S. and Europe.”

“mBlox’s relationships with the global carriers make it possible for ID Interactive to offer new and exciting content to mobile users around the world,” said Bobby Israeli, VP Sales and Marketing at ID Interactive. “The delivery and billing structure that mBlox provides is a key step that allows UrTone to operate with the blessing of record labels.”

ID Interactive was recently honored with the Red Herring Award in Europe for outstanding privately held technology companies. Together mBlox and ID Interactive are raising the bar in the ringtone marketplace with the first mobile media delivery platform that addresses DRM while still providing users with customized content.

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