In broad terms the phrase Organic SEO refers to the methods and techniques used to optimise webpages to achieve a natural ranking i.e. not using Pay per Click (PPC) techniques to effectively pay for a high ranking.
Before we undertake any SEO work on your site we will carry out our comprehensive Pre-Flight Check. This is an in depth assessment of your website which will highlight any potential problem areas, and suggest solutions, to ensure that your business can benefit 100% from the increase in search engine traffic that our service will provide.
At ID Interactive we split our approach to Organic Search Engine Optimisation into two areas; On Page and Off Page Optimisation.
On Page Optimisiation
On Page Search Engine Optimisation includes everything the Search Engines find when visiting your website. Initially this will involve an in depth analysis of the keywords Typically this will include optimizing page elements such as Page titles, Meta descriptions, Alt tags on images and header tags. We will implement an internal linking strategy to ensure you are getting the most from the links on your site. We also carry out content audits and optimisation of existing web content.
Off Page Optimisiation
The term Off Page Search Engine Optimisation refers to any techniques used to improve page rankings without editing or optimising any of the page’s elements. Off Page SEO techniques can include:
- Backlink creation (links pointing back to your site)
- Social Media participation
- Press Release creation
- Article submission
ID Interactive takes a fully integrated, 100% ethical and transparent approach to using natural/organic Search Engine Optimisation to achieve the best possible coverage for your website on major search engines like Google, Bing and Yahoo! The great news for you is that the benefits of Search Engine Optimisation far outweigh the upfront effort and reduce your marketing costs.