Creation of social networking widgets

The Brief

ID Interactive were asked to create a social networking widget for the release of the ‘The Sound of The Smiths’ album. The Widget needed to include track snippets and the ability to be shared virally amongst friends. The widget needed to be compatible with the latest web specifications to be able to be populated on all the relevant music and social websites.

Our Response

From the album’s original artwork ID Interactive created interfaces to allow the user to sample some of the tracks on the album, share the widget with friends or purchase the album from iTunes or Amazon. ID Interactive also created audio files specific for web based applications but without a loss in quality. We made the widget available to users of all the leading social networks sites like Facebook and mySpace.

Tags: Social Media, Social Networking, Viral, Widget