Interactive DVD

The Brief

ID Interactive were approached to produce the interactive DVD for Lazy Town the children’s TV show. We were asked to develop 2 interactive games for the DVD which also included music videos with karaoke ‘Sing Along’ lyrics. The songs needed the option to turn on or off the Karaoke lyrics.

Our Response

Mixing music, interactive elements and humor, The Lazy Town DVD engages, entertains and motivates kids to make healthier choices in their everyday lives. The Lazy Town DVD experience leaves kids with the power to play, move, dance, sing and feel really good about it. The health-related value is deeply ingrained in the brand’s DNA and promoting a healthy lifestyle for kids was a major part of the DVD.

Tags: dvd, Interactive, Lazy Town, Multimedia