UrTone app for Lady Gaga

Brief

ID Interactive were asked by Universal Music to produce a URTONE® player for Lady Gaga that included her latest album and back catalogue.

Our Response

URTONE® is an application developed by ID Interactive which allows users to create ringtones from any part of any song and is licensed to Universal Music and Warner Bros. After adding the complete track lists of the albums to the URTONE® player, we then added the player to the Official Lady Gaga website where fans can now create and download their own unique ringtone to their mobile phone. Fans can also share the URTONE® widget virally with their friends through social networking.

Tags: lady gaga, ring tone, ringtone, universal music, urtone