Design of website prototype

The Brief

First Choice Homes Oldham (FCHO) are an Arms Length Management Organisation (ALMO) managing nearly 13,000 homes in Oldham, Greater Manchester. FCHO had recently completed an audit of their website and approached ID Interactive to create a prototype website to demonstrate how the recommendations made in the audit report.

Our Response

After digesting the audit report and some detailed discussions with FCHO staff, ID Interactive identified several additional areas where significant value could be added to the First Choice Home Oldham website, not only for their customers but for their staff as well.

ID Interactive created a concept that pulled many of their existing back office systems into one neat interface meaning that managing the website’s content, which could be static web content or homes that customers can apply for, would be significantly easier and less labour intensive.

In terms of the front-end ID Interactive developed a new user interface built around a restructured information architecture. The prototype also incoporated commercial grade home search functionality and a members area where customers could manage their applications and repairs etc. As a result the prototype site had a much improved user experience, showing First Choice Homes Oldham just what is possible with the latest Web 2.0 techologies.

Tags: ALMO, Housing Association, Public Sector