Development of premium content application

The Brief

Universal Music France asked ID Interactive to create an application to allows users to access hidden artist website content providing they have a genuine CD or have downloaded the track legally from the iTunes store.

Our Response

The result was DiscPlus®. We created a application that is married to the audio disc. When the disc is placed into the users CD Rom drive the DiscPlus® application opens where the user can play the individual audio tracks or install the software that then allows the user to access exclusive content on the web. The client will gather emails from the application and view live stats. The DiscPlus® software application is Mac and PC compatible and is multilingual.