Online marketing – MPUs, banners

The Brief

ID Interactive were asked to produce the web banners, skyscrapers and Message Plus Units (MPUs) for his up and coming new album. The MPUs needed to include song videos and audio snippets and be compatible with the latest web specifications to be able to be populated on all the relevant music and social websites.

Our Response

Using the album’s original artwork we produced web banners and skyscrapers that were expandable, The MPUs, when expanded, played clips of his latest songs on the album. We captured, compressed and created web compliant audio and video.